A Five-Step Process For Conducting User Research

September 30, 2013 Business Processes, General, Other, Research

A Five-Step Process For Conducting User Research

Research Learning Spiral is a five-step process for conducting user research, originated by Erin Sanders, a Senior Interaction Designer at Frog.

User research is the key to creating websites, products, and services with user friendly designs for your customers and clients. Demographics or website usage metrics are helpful in determining what people do and when they do it, but this type of data gives no insight as to why people do it, and how designers can map out more effective solutions to their clients’ problems. Conducting user research provides the context needed to understand how other people live their lives.

David Sherwin, an Interaction Design Director at Frog, explains the “research learning spiral,” which is a process Frog uses to plan and conduct user research. The five step method created by Senior Interaction Designer, Erin Sanders, was built to be implemented into any part of the design process. By following this process, designers can overcome obstacles, find answers to questions, and understand what direction to take when creating or moving forward with a design.

To read more about the Research Learning Spiral, see the full Smashing Magazine article, A Five-Step Process For Conducting User Research.

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