Born Hackers: Designing for the Next Generation

Millennial’s are today’s future.  When Todd Lefelt, the Managing Director of UX at Huge designs for millennials, the generation emblematic of mass digital behavior; he believes he is also designing for everyone else.  Millennials are tomorrow’s trendsetters and today’s digital standard, which should be a key consideration for any business looking to improve themselves in this new digital economy.

Guest Speaker, Todd Lefelt, spoke about what happens when the next generation becomes the new trendsetters at the 2014 UX Awards in San Francisco on September 11th.  At Huge, he helped conduct research involving several focus groups and one-on-one chats with children ages 6-12 years old. The research suggested seven early predictions about how the post-millenial generation will use digital devices.  Take a glimpse into the the future…

Watch Todd Lefelt’s full speech from the 2014 UX Awards in San Francisco.


Todd Lefelt is Managing Director of User Experience at Huge in Los Angeles. Since joining Huge in 2006, Todd has been instrumental in building the agency’s user experience team and helping to define the philosophy and process applied to user-centric design. In 2010, Todd joined Huge’s Los Angeles office, where he has played a key role in the development of the company’s West Coast presence. Todd has directed interactive design and research for some of Huge’s largest engagements and has worked with clients including Clear Channel, National Geographic, NBC Universal, Samsung, Toyota and Warner Music Group. With nearly two decades of industry experience, Todd held senior positions at a number of other companies prior to joining Huge, including Time Inc. Interactive, Ecos Technologies, Pathways Flandrau Science Center, Wave Technologies,, R/GA and Ultra 16. Todd received a BFA from the University of Michigan and an MA from the Interactive Telecommunications Program at New York University. He currently lives in Silver Lake with his wife Holly, son Ira, and cat Pippa.

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