Five Principles of Writing for Users

Five Principles of Writing for Users

UX, or digital writing, ratifies why users need a technical product by modeling the product, structuring how it can be used, and creating information.  Ben Barone-Nugent, the Content Strategy Lead and UX Strategist for Proximity BBDO, offered five tips in UX Magazine about how UX writers can create effective content that melds with their product and goes unnoticed.

1. The green light principle

Use simple words.  Make your copy intuitive and brief so the user can comprehend it quickly.

2. Be briefer, and briefer again

The more time a user spends with a product, the less instruction they will need because using the product will become second nature.  Look at how your copy reflects a user’s interaction and find ways to make it more economical.

3. Be forgotten

The goal is to get the user to wield your product without even thinking, so help them move beyond the words your write.  Don’t label UI elements.

4. Content doesn’t exist, only experiences do

Create and use icons to replace copy when possible.  Users will remember icons better than words and can relate them to their interaction with the product.

5. Work in teams

Great UX happens when UX designers and writers can examine the entire experience by testing art and copy together.  This work approach allows for teams to build a more complete concept resulting in a better user experience.

For more details about these tips, read the full article in UX Magazine.

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