Great User Experience (UX) For Content & Media
GA is hosting a UX workshop in London on Friday, September 25th instructed by Beverly May, Executive Director of the UX Awards.
When: Friday, 25 September at 1 – 4 pm BST
Where: GA London @ Second Home: 68 Hanbury Street, E1 5JL, London
Have you ever had the experience of going to a large company, government, e-commerce or media site or app, and you simply can’t find what you are looking for- either through search, or through endless browsing? Or perhaps you were recommended content you’d never thought you’d be interested in reading, but 10 minutes later, found another cat listicle you just couldn’t resist?
Part of the role of the UX practitioner, in the context of content strategy, is to help visitors quickly and intuitively find what they’re looking for when they visit your site or use your app, and then entice them with yet more – as good usability and high viewer or reader engagement are essential for today’s content properties. How do the best media properties differentiate theirs from the pack?
This workshop will introduce some key principles of navigation, design, usability, performance metrics, engagement, retention and content hierarchies for content and media properties. We’ll examine and share some great and terrible examples on live sites and discuss their strengths and failings. We’ll consider the business models that have precipitated some of these design decisions. We’ll look at the key usability best practices and standard conventions that can be applied to any information-dense destination. Finally, we’ll consider how card sorts, surveys and other forms of user testing can become relevant, and we’ll perform a group card sort in class to understand how to utilise this valuable navigation testing methodology.
- Understand the business and structural fundamentals behind most content and media properties
- Consider the key metrics for evaluation and how these drive user engagement metrics
- Learn how to research key metrics and benchmark sites and apps against their competitors for their UX impact
- Understand the basic architectures behind most content and media properties, and most CMSes
- Evaluate the UX of well-known content and media properties for their efficacy and intuitiveness
- Learn how to structure optimal navigation
- Conduct a card sort as an effective navigation testing tool
Prereqs & Preparation
This class is for beginner to intermediate UX designers. Consider, or bring, sites or apps with LOTS of content and categories to think through during the class – particularly one that you find intuitive, as well as unintuitive or hard to navigate.
About the Instructor
Beverly May Founder & Executive Director of the UXies
Beverly is the founder and Executive Director of the UXies. She has nearly 2 decades` experience in tech, product development and UX and has helped launch hundreds of new digital initiatives at digital agencies, tech incubators, startups, major publishers and in Peacekeeping at the UN. Beverly has been CTO & Head of Product and UX at a Castaclip, a 35-person mobile video software company in Berlin, Germany. Prior to that, she most recently taught UX at General Assembly and founded and led Oxford Tech, a boutique UX and product strategy consultancy in NY and San Francisco for the past 6 years. Over her career, Beverly has helped conceive, design and launch new digital initiatives for Wireless Generation/ Amplify Education, T-Mobile, Pitney Bowes, Hearst, Rodale, Diageo, Nike, MCI, Oxford University, RealAge, Weil Lifestyle, Schwab, Novartis, Goldman Sachs, AOL, Royal Bank and dozens of other brands and startups. She has also helped found several companies and, prior to entering the digital space, founded and ran a creative events production company and music magazine in Toronto, CA.
Beverly has an Executive MBA from the University of Oxford, a Master`s degree from NYU’s Interactive Telecommunications Program, and a BA from University of Toronto. She is a triple EU- Canadian- US citizen. She is also a regular global public speaker and mentor on UX and product strategy for incubators and at UX events.
Plans change. We get it. But if you can’t make it to a class/workshop, please email us at least 7 days before the scheduled event date. No refunds will be given after this timeframe.
Visit General Assembly to learn more about this event.