Information Architecture and SEO

January 6, 2012 Business Processes, General

Information Architecture and SEO

By Julia Salem

January 6, 2012

SEO is an important part of the information architecture of a website. “The essence of sound SEO has its roots in and is part of the practice of information architecture.” Even though Information Architects and SEO professionals tend to work separately, it is crucial for professionals in these two disciplines to become more acquainted with each other’s expertise.

The article below explains how integrating SEO into your IA strategy would help to improve your website.

URL: http://www.uxmatters.com/mt/archives/2011/12/putting-seo-in-its-place-an-information-architecture-strategy.php