Maintaining Momentum Through Efficient Mobile Design

When using mobile websites and apps, users want to continue moving forward through the webpage in an efficient manner that allows them to reach their goal without becoming overly frustrated by the user interface. Martijn van Tilburg, the co-founder and CEO of 10,000ft, wrote a case study in Smashing Magazine to help designers understand the role of momentum in effective user interface design.  In this article, he examines 10,000ft’s mobile time-tracking app to show how to maintain user momentum by adding/decreasing friction through the UI controls based on the use of frequent and infrequent tasks.  Adding friction can slow the user down in their navigation process and increase their understanding of what’s going on while decreasing friction allows the user to complete tasks quickly.

Design momentum graph: The amount of friction that your design requires increases as frequency of use decreases.

Design momentum graph: The amount of friction that your design requires increases as frequency of use decreases.

How do you know when your design has enough friction to be understood but is not overly complicated? How do you preserve the user’s momentum at a pace that is appropriate to the context you are designing for?

Read the full article to find out how to evaluate your project.

Follow us on Twitter @OxfordTech or on Facebook to learn more about user interface design.