Adopt a Pet

Adopt a Pet

Project Details

Adopt a Pet is North America’s largest non-profit pet adoption website that connects pet shelters and rescues to people and families that are devoted to finding animals like cats, dogs, farm animals and many others, permanent homes. Adopt a Pet engaged Oxford Tech to assist with a strategic re-envisioning of the property and what it could become, UX concepting and prototyping, and optimization of existing technology and product operations. Oxford Tech conducted a thorough review of analytics and processes, providing recommendations and suggested service providers to improve reporting. We also initiated comprehensive user research through online audience surveys and in-person interviews and proposed radical new changes to the site’s current adoption user flow, including an overhauled homepage, browse page, pets page, search and sort options, content pages and adoption form.

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