dLife

dLife

Project Details

dLife is the top Diabetes health site , with a significant TV presence and in-store partnerships with pharmacies like CVS. dLife was seeking to overhaul the website for greater operational efficiency, personalization and to provide a comprehensive meal-planning, health management and monitoring solution that was tailored specifically to Diabetics. Oxford Tech + UX provided strategy, product management, requirements, competitive analysis, vendor procurement, visual design and user experience consulting across a number of new site initiatives, including improving the navigation structure;  a major site personalization and community initiative; and most significantly, researching, soliciting and architecting the new health management software. The project spanned vendor RFPs, selection and negotiation; requirements and feature definition and prioritization; and detailed view-level user experience design of the new system.

 

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