Marie Claire

Marie Claire

Project Details

Oxford Tech + UX provided user experience and information architecture consulting for Fragrance Finder, a new cross-brand consumer-facing fragrance analysis and recommendations application, which was first launched on MarieClaire.com. Fragrance Finder used a proprietary, third-party personalized recommendations engine to determine which fragrances you might be interested in, based on other fragrances you like. Its unique database of fragrance elements and had thousands of products and tens of thousands of fragrance elements and facets in the database. Fragrance Finder include complex faceted user search, infographics, carefully considered browsing, and a recommendation ‘wizard’ to help guide new purchase decisions.

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