Playbuzz

Playbuzz

Project Details

Playbuzz enables publishers, bloggers and brands to engage users, increase web traffic and reach an audience of millions via free authoring and sharing¬†of playful content, including quizzes, polls, lists, and trivia. Oxford Tech helped Playbuzz with competitive benchmarking, analytics, navigation optimization, recirculation approaches on inner pages and a new homepage aimed at increasing engagement and discovery of new content as a destination site. Oxford Tech worked closely with the Playbuzz teams in Israel and New York to explore a wide range of possible new directions that would work well on both mobile and desktop, be innovative and retain Playbuzz’s playful, low-key approach.

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