Turner

Turner

Project Details

Oxford Tech conceived new directions for Turner’s truTV.com, Turner’s reality TV brand, to help optimize and upgrade their responsive video website with new functionality and usability improvements. Oxford Tech created new modes of responsive video browsing, discovery & playback experiences in order to drive more sharing, video engagement & digital revenue. In the process, Oxford Tech also undertook comprehensive competitive and audience research, an in-depth current site heuristic and metrics analysis, helped define the new site’s product requirements and strategy, and offered up over three dozen new possible creative directions to spur new approaches in meeting the site’s business and user goals.

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