Project Description

Utra.Travel was the UK’s largest luxury travel magazine, published by the Daily Telegraph. Ultra.Travel had planned to launch an “upscale TripAdvisor” to advise the global travel elite on the best international destinations, in partnership with Jumeriah spas and Emirates airlines. The site was conceived as a mix of search, ecommerce and both editorial and user reviews, similar to how Tripadvisor has evolved. Oxford Tech + UX provided technology strategy and UX consulting to help guide the planning, requirements and UX for ultra.travel’s digital launch.

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