Weil Lifestyle

Weil Lifestyle

Project Details

Oxford Tech + UX advised on digital media strategy for Weil Lifestyle, the digital brand of Dr. Andrew Weil, MD, who was once the most famous MD in America, is the founder of Integrative Medicine and who remains a respected expert in natural health. Oxford Tech + UX helped guide digital strategy, product development and user experience for a digital overhaul of DrWeil.com and 18+ other digital initiatives under the Weil umbrella, including subscription services, ecommerce, mobile, digital video and social media. This strategic consulting project included researching and formulating product strategy and competitive product positioning for DrWeil.com; directing user research and user testing; helping to create a product planning roadmap; defining business and technical requirements for a large-scale platform technology overhaul; guiding process and operational improvements for greater efficiencies; and providing user experience suggestions across multiple properties.

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