Should Your Startup Go Freemium?

Should Your Startup Go Freemium?

By Julia Salem

November 26, 2012

Many startups have been debating about the viability of the freemium business model. Some believe this model is completely ineffective and sacrifices revenue, while others believe this is the future of business online. TechCrunch has put together the following six lessons from some of the freemium software leaders to help you decide if freemium is right for your startup.

1. Start with the product.

2. Know your customer: is freemium right for them?

3. Understand the value of free users: is freemium right for you?

4. Make sure the math works.

5. Measure: love your cohorts

6. Beyond freemium: sales is not the enemy

Check out the full article on TechCrunch.

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