The Long Awaited UX Awards

June 7, 2011 Company News, General

The Long Awaited UX Awards

By Herry Pierre-Louis

June 6, 2011

On the first day of Internet Week New York, NYC-CHI and Oxford Tech + UX President, Beverly May, hosted the sold out Inaugural User Experience Awards. In its first year, the award show displayed instances of some of the best UX on the web, including presentations from large digital agencies like Razorfish, R/GA and Morgan Stanley as well as projects from some lesser known agencies and freelancers. The award ceremony took place at Parson’s Theresa Lang Student Center, the perfect venue for a room full of creative directors, user experience professionals and entrepreneurs.

One of the highlights of the show was the witty and insightful panel of judges. The panel included experienced UX professionals such as Chloe Gottlieb (R/GA), Bryan Hamilton (Razorfish), Peter March (IxDA), Gloria Petron (NYC UPA) and Nicole Rubin (Creative Good). The judges thoroughly analyzed each award winning project, giving the audience a glimpse of their vast UX experience. Each judge was given a few minutes to explain what they liked about each project and how the project’s UX stood out. Judges were also asked to explain their definition of UX.

R/GA took home the grand prize with their remarkable implementation of progressive technology, social media and design on the Nike GPS project. Other notable winners were the Morgan Stanley Matrix, the Bookify online application and freelancer Whiteny Hess’ UX design for the Boxee beta. The overwhelming sentiment of the night was that an event acknowledging the UX designers behind some of the great design projects in the world was long overdue.

For more information on the UX Award winners: UX Awards