Three Steps for Improving Mobile UX

February 11, 2014 Best Practices, General, Other

Today, there are many device classes on the market, so it is crucial that you do separate UX testing on desktop, mobile, and tablet and fix issues within each medium individually.  Dwayne Lafleur, the founder and CEO of Ezoic, explains three steps in UX Magazine that developers and designers should follow to improve their app’s user experience.

1. Code for Faster Page-Loading

* Reduce page sizes

* Keep JavaScript to a minimum and remove JavaScript libraries (JQuery, JQuery UI, JQuery Mobile, Prototype)

* Avoid widgets, fonts and image sprites

2. Test Your Layouts

Conduct multivariate testing on your content to see how various layouts work for different screen sizes and measure their user response.  You could use automated, mult-variant-testing (MVT) tools (like Ezoic) or construct your own experiments using tracking codes from do-it-yourself tools like Adobe Target or Optimizely.

3. Improve Mobile and Responsive Navigation

Create a single cohesive mobile and tablet menu that goes deep into your site so that it can be easily closed and scrolled over without accidental clicks.

For more details about these tips, read the full article.

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