UX Spotlight: Best Cultural Experience
The 2014 UX Awards prized Cogapp with SILVER PRIZE for BEST CULTURAL EXPERIENCE for QATAR MUSEUMS’ WEBSITE.
Cogapp designs Qatar Museums’ website: A contemporary approach to traditional Middle-Eastern culture.
Qatar is changing at an extraordinary pace. Its ambitious cultural programme required an online presence that allows users to express their creativity, get involved with local activities, and have a dialogue with the museums. Our challenge was to align these contemporary aspirations with Arabic traditions and heritage. Working closely with Qatar Museums and Wolff Olins, we created a website which is bold and playful, whilst respecting the distinctive character and aesthetics of the region. A detailed six-month research programme, conducted in both Doha and London, gave us the understanding we needed to then design and implement the new website.
Watch Alex Morrison, Managing Director of Cogapp, present Qatar Museums’ Website at the 2014 UX Awards in San Francisco.
UX Team: Alex Morrison, Managing Director; Joshua Routh, Senior Producer; Chris How, Head of User Experience.
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