UX Spotlight: Kennedy and Oswald
The 2014 UX Awards prized MULLEN & MARK BOROYAN with HONORABLE MENTION for KENNEDY AND OSWALD.
KennedyandOswald.com was the interactive companion site for National Geographic Channel’s Killing Kennedy docudrama.
During the media chaos surrounding the 50th anniversary of JFK’s assassination, we were faced with a cluttered online landscape. We broke through by telling not one story, but two— Kennedy’s and Oswald’s. With the two sides of the site pushing away from each other, we showed their lives moving in opposite directions, only to meet one fateful day in Dealey Plaza. The site has two core features. Opposite-direction scrolling reinforces the storylines at play. “Passive parallax” allows users to explore 2-D content in an unobtrusive 3-D way. The core style of the site is reminiscent of a different time—the early 1960s in both the US and the USSR. We allowed mobile device orientation data to control site elements the same way mouse position does. If you visit KennedyandOswald.com on a smartphone or tablet, your device’s tilt influences the parallax throughout the entire experience.
Watch Mathew Ray, SVP Director of Creative at Mullen, present Kennedy and Oswald at the 2014 UX Awards in San Francisco.
UX Team: Mark Boroyan, ACD,UX; Kenji Ross, ACD,Technology; Joe Palasek, Sr. Creative Technologist; Jon Reil, CD; Christian Madden.
To learn more about this interactive experience, check out the live project.