UX Spotlight: The New VW.com
The 2014 UX Awards prized DEUTSCH INC with GOLD PRIZE for BEST BRAND EXPERIENCE for THE NEW VW.COM.
Deutsch Inc. creates the first inventory-led automaker website that matches shoppers to real cars nearby.
“Most car sites—including our old vw.com—are glorified car brochures. Car configurators don’t help you find your dream car. They let you build a digital car that may or may not exist, then send you to dealerships with fingers crossed. It’s out of touch for shoppers who are used to e-commerce sites like Amazon and Zappos. So what makes the new vw.com so innovative? We took cues from an unlikely source: online dating sites. The new vw.com uses matchmaking functionality to help shoppers find their dream car based on whatever they’re looking for—a particular model, features, color, or even price. Then it pairs them with new or used Volkswagen cars in their area. Each car even has its own profile page with images, features, specs, and payment estimator.”
Watch Adam Sant, Experience Design Director at Deutsch LA, present The New VW.com at the 2014 UX Awards in San Francisco.
UX Team: Adam Sant, VP Experience Director; Fred Leveau, Senior Experience Designer; Cory Roth, Experience Designer.
To learn more about this design tool, check out the live project.