What makes start-ups hot and worth billions? User-friendly experiences

The best advice entrepreneurs can take away from the MIT Enterprise Forum event, Billion-Dollar UX, is that paying attention to consumers’ experiences with products and services can immensely build brand loyalty.  After the event hosted by Chadbourne & Parke LLP in NYC on September 30th, CNBC published an article by Kate Rogers on October 3rd featuring panel speakers: Beverly May, Executive Director of the UX Awards; Scott McDonald, CEO of Modus Associates; and Turi McKinley, Design Director at Frog Design.

To learn how many entrepreneurs are taking advantage of UX to make their company worth billions, read the full article.

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