What makes start-ups hot and worth billions? User-friendly experiences
The best advice entrepreneurs can take away from the MIT Enterprise Forum event, Billion-Dollar UX, is that paying attention to consumers’ experiences with products and services can immensely build brand loyalty. After the event hosted by Chadbourne & Parke LLP in NYC on September 30th, CNBC published an article by Kate Rogers on October 3rd featuring panel speakers: Beverly May, Executive Director of the UX Awards; Scott McDonald, CEO of Modus Associates; and Turi McKinley, Design Director at Frog Design.
To learn how many entrepreneurs are taking advantage of UX to make their company worth billions, read the full article.